Introducing Ticketing!


As a SQUAWKBOX user you now have access to our fantastic new ticketing system. This allows you to quickly and easily set up your own events and sell your own tickets plus all ticket purchasers will be automatically entered into your SQUAWKBOX account .

We’ll even set up your first event ticketing for you! 

Some great features of ticketing your event through us are:

  • Integration
    Via a secure API the ticketing system passes through your customer and purchasing data directly into  your SQUAWKBOX account.
    This means that from the event, we can automatically trigger a post event follow up email with an enticing offer / package to bring the customer back in to the venue.
  • Competitive Pricing
    There is no setup or subscription fees on ticketing.
    The per transaction fee is one of the lowest in the market at 2.2% plus $0.99 (plus a CC fee of 3%). You also have the option to pass this fee on to the purchaser or absorb the fee into the ticket price.
  • Mobile Optimization
    Your ticketing page is optimized for desktop and mobile.
    Last year that 67% of people purchased tickets to NYE events via mobile.
    Our mobile optimization allows the customer to have a great experience form start to finish.


  • Doorlist Application
    With a simple, yet powerful design, the door app will allow the venue to check in guests in under TWO SECONDS per ticket.
    This app also allows consumers to continue purchasing tickets once the event has started as the door list is connected to the internet and will update automatically.
  • A “Go Viral” Feature
    You can create incentives and rewards for people who share the ticketing link and successfully get others to purchase tickets.
    This is a great way to encourage word-of-mouth referrals, which is regarded as the most effective and powerful advertising method.
  • Extremely Easy to Manage & Setup
    The website design is super clean and easy to navigate, plus we will even set up the first event for you.
  • Support
    There is a 24/7 ticketing support team for venues should you ever need assistance or have any questions.

Posted in Community | 2 Comments


What is it & what does it do?

Hyperlapse is the latest video editing app released by Instagram that allows you to film videos on your iPhone or iPad and then determine the speed the video is played. This is called time lapsing. The videos produced come out looking highly polished and cinematic thanks to the apps automatic stabilization feature. Best of all: it’s FREE!

Sharing & Editing

Hyperlapse gives you seven different speeds to choose from: 1x, 2x, 4x, 6x, 8x, 10x and 12x. When filming, you can also adjust the light settings to make a darker shot appear lighter by tapping on the screen where light is needed.

Even with an automatic stabilization feature, Hyperlapse videos tend to be produced better if the camera is mostly still when filming and things are moving around it. Alternately if you do want to move the camera try to be as smooth as possible – the more jumpy the camera when filming, the more messy your video will look when you speed it up.

Videos created through Hyperlapse can be shared directly to Facebook and Instagram or can be saved to your camera roll. If you want to add music to your video, save the video to your camera roll and then use an additional app like Lomotif to add music and title’s to the video. Lomotif also gives you the option to square the video to Instagram’s screen size and stops the video at 15 seconds – Instagram’s maximum video length. Lomotif also gives you a few more options once completed including saving the video to your camera roll, posting to social media or sharing with friends via SMS, Dropbox, WhatsApp etc.


Hyperlapse is already being utilised for some very big companies marketing activities including Mercedes Benz USA, Oreo and The North Face. You can check out some of their Hyperlapse videos here.  How you use Hyperlapse for your marketing is up to you but from experience, the more you play around with the app the more ideas you will come up with! Some great ideas we’ve had are:

-          The making of a cocktail

-          Foot traffic at your venue

-          Giving a tour of your business

-          Showcasing products

-          How-to demonstrations

Filming pretty much any activity with motion can make for a cool video when sped up. If you are after some inspiration search the hashtag #hyperlapse on Instagram.

Impact Data has been trialling Hyperlapse all week. The below was filmed this morning in South Yarra, Victoria over 3 minutes and then sped up x12. We added the music and text using Lomotif.


Important things to remember:

-          Instagram only allows for 15 second videos however you can create longer ones to put onto Facebook which allows for 20 minutes or 1GB – whichever is smallest.

-          The more stable you are while filming your video, the smoother it will look sped up

-          Once the video is saved you cannot go back and change the speed

-          Don’t spin around in circles and then speed the video up – it WILL make you feel motion sick

Hyperlapse is currently only available for Apple products but an android version is expected soon.

You can download Hyperlapse from the iTunes store here and Lomotif here.

Posted in Community | Leave a comment

Signup Buttons

We’re exited to announce the arrival of signup buttons in Squawkbox.

A signup button is small button you add to your website that launches a signup form in a popup.  This is a tidy way to let people  join your database without adding extra pages  to your website or messing with your website design.

For example, if your website looks like this,

Screen Shot 2014-08-15 at 11.34.24 am

adding a signup button might look like this.

Screen Shot 2014-08-15 at 11.35.14 am

Clicking the button will launch a popup like this.

Screen Shot 2014-08-15 at 11.35.31 am

You can change the colour, size, and text on the button and the text on the popup.

All Squawkbox accounts now come with a working signup button, ready to go out of the box.  To get started go to  Tools > Forms > Signup Button in your account.


Posted in Community, Product Development | Leave a comment

Heartbleed OpenSSL Vulnerability

You may have heard a bit about Heartbleed recently. The announcement last week of a flaw in the open source software, which provides the SSL encryption for most of the biggest sites on the internet, sent many of us scrambling to update our servers.

The bug was caused by a pretty simple coding mistake – essentially just failing to validate some inputs – but the ramifications of this vulnerability were very serious. Under the right circumstances, an attacker could trick the server into revealing data which was held in the server’s memory. This could include usernames, passwords, and other sensitive data, but most dangerous of all, this could have led to the revealing of the private encryption keys which are used to protect the privacy and integrity of data that is transferred across the internet.

The patch to the OpenSSL software was quickly released, removing the cause of the vulnerability. But, because the integrity of encryption keys had been compromised, all security certificates had to be revoked, reissued, and installed on any affected server - after the patched version of OpenSSL had been installed.

What does this mean for me?

Our SMART platform (all accounts through the login portal) was unaffected by this bug. If you only use the Smart platform, you don’t need to do anything.

Our SQUAWKBOX platform uses OpenSSL to encrypt internet traffic, so it was affected by this bug. Thanks to the rapid response from technical team at Impact Data, working with our hosting provider, we were able to quickly roll out the security patches only hours after the bug was announced last Tuesday. Our security certificates were then revoked, reissued by the provider, and reinstalled.

The platform is up-to-date with the most recent security and encryption software, but there remains the possibility that your password may have been compromised before the security update was installed. As a precautionary measure, we advise that you change your password.

Posted in Community | Leave a comment

Privacy Law Reforms Are Coming!

Privacy law reforms are coming into affect as of March 12th. These reforms apply specifically to businesses with a turnover of more than $3M per annum. If you are in this category, you must act. If you’re not, we still suggest you take note of these new reforms in order to follow best practices.

What is Impact Data doing?

As you well know Impact Data have made compliance free and easy, and irrespective of turnover we will continue to ensure all of our clients have the information and ability to adhere to all legal regulations and best practices.

Over the coming weeks the Impact Data team will be available to offer a free explanation of the 13 new Australian Privacy Principles, a consultation, data refresh campaign, as well as an individualised privacy policy and collection statement for your business. We will be available to all existing and new customers who contact us prior to 12 March 2014.

Impact Data’s software has been designed to provide our users with a workflow which naturally addresses the standards demanded by Australian legislation – specifically the Spam Act and the new reforms to the Privacy Act. Our consultation will review relevant new standards under the new Privacy Principals and show you how the Impact Data software inherently addresses these requirements. We have worked closely with our lawyers to ensure that our software and in turn – you, are ready and compliant.

Please be aware that our consultation does not constitute legal advice and you should seek your own independent advice to ensure your business is fully compliant with any Australian legislation. Impact Data would be happy to discuss these concepts with you and we are happy to make introductions to our legal experts in the field who are also familiar with Impact Data products.

What does that mean for me?

On 12 March 2014 the Federal government will introduce reforms to the Privacy Act 1988 (Cth). These reforms signal changes as to how we handle and use personal information. If you have an Impact Data account or perform any direct marketing we suggest you contact us so we can take you through our Privacy Reform ready checklist.

The Privacy Act seeks to protect individuals from the unfair or unauthorised use of their personal information.

As direct marketers we are required to gather, hold and use personal information in the course of contacting individuals with marketing information. We should all be familiar with the Spam Act 2003 (Cth) and the best practices demanded by this legislation and the enforcing body the ACMA. With the reforms to the Privacy Act there are 13 new Australian Privacy Principals (APPs). We need to be aware of these new APPs and take all reasonable steps to address them in our business practices.

Please Note: all Impact Data users will receive details of the product upgrades closer to 12 March.


Posted in Community, Marketing Facts, Product Development | Leave a comment

Sporting Events 2014



29/01/2014 – Twenty20 International Cricket: 1st Match Aus Vs England – Hobart
31/01/2014 – Twenty20 International Cricket: 1st Match Aus Vs England – Melbourne

Continue reading »

Posted in Community | Leave a comment

The SQUAWKBOX Great-Value Checklist

SQUAWKBOX is a fantastic tool for maximising your marketing output while minimising the time and effort required. However, we often find some of our clients aren’t making the most of the “SQUAWKBOX Great-Value” effect. Check out our checklist for a great-value account and see if your account ticks all the boxes!

1. Automated Messages for Every Occasion


We tried for a while to come up with a snazzy line for this one and the best we got was: if its got a date then automate. It’s lame, we know, but so are most of our staff! Basically what it comes down to though is:

Continue reading »

Posted in Community | Leave a comment

Be Part of Deakin Uni OWeek!



OWeek (short for Orientation Week) is one of the most popular periods of the University calendar. It give students their first taste of Uni life and involves a range of activities!

Continue reading »

Posted in Community | Leave a comment

Support Chat Now Available

SQUAWKBOX support chat isn’t a new feature, but if you get stuck it is one of the quickest ways to get assistance from our team. Check it out below!

1. Open a Support Chat Session

On any page of your SQUAWKBOX account you will find a black box titled ‘support’ hovering to the left side of your screen. To open a support chat session simply click on this box and select the ‘find someone to chat with’ option. Note: from here you can also submit a support ticket for more complex requests.


Continue reading »

Posted in Community, Product Development, Teach Me | Leave a comment

The Year in Review: Top Posts of 2013

Great Subject Lines Don’t Just Happen


In February we learnt that a bit of work needed to go into a great subject line. Check out the post here for some hot tips that can’t be ignored, and remember: be creative, get into the mind of your customers and come up with a line too good for he or she to resist.

Make an Update Details Campaign Work For You

Apparently February was a strong month! In this blog post we discovered the importance of filling in the blanks to achieve results. Check it out and get the facts on how target marketing can benefit your business.

Continue reading »

Posted in Community | Leave a comment