Signup Buttons

We’re exited to announce the arrival of signup buttons in Squawkbox.

A signup button is small button you add to your website that launches a signup form in a popup.  This is a tidy way to let people  join your database without adding extra pages  to your website or messing with your website design.

For example, if your website looks like this,

Screen Shot 2014-08-15 at 11.34.24 am

adding a signup button might look like this.

Screen Shot 2014-08-15 at 11.35.14 am

Clicking the button will launch a popup like this.

Screen Shot 2014-08-15 at 11.35.31 am

You can change the colour, size, and text on the button and the text on the popup.

All Squawkbox accounts now come with a working signup button, ready to go out of the box.  To get started go to  Tools > Forms > Signup Button in your account.

Enjoy,
Matt

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Heartbleed OpenSSL Vulnerability

You may have heard a bit about Heartbleed recently. The announcement last week of a flaw in the open source software, which provides the SSL encryption for most of the biggest sites on the internet, sent many of us scrambling to update our servers.

The bug was caused by a pretty simple coding mistake – essentially just failing to validate some inputs – but the ramifications of this vulnerability were very serious. Under the right circumstances, an attacker could trick the server into revealing data which was held in the server’s memory. This could include usernames, passwords, and other sensitive data, but most dangerous of all, this could have led to the revealing of the private encryption keys which are used to protect the privacy and integrity of data that is transferred across the internet.

The patch to the OpenSSL software was quickly released, removing the cause of the vulnerability. But, because the integrity of encryption keys had been compromised, all security certificates had to be revoked, reissued, and installed on any affected server - after the patched version of OpenSSL had been installed.

What does this mean for me?

Our SMART platform (all accounts through the www.impactdata.com.au login portal) was unaffected by this bug. If you only use the Smart platform, you don’t need to do anything.

Our SQUAWKBOX platform uses OpenSSL to encrypt internet traffic, so it was affected by this bug. Thanks to the rapid response from technical team at Impact Data, working with our hosting provider, we were able to quickly roll out the security patches only hours after the bug was announced last Tuesday. Our security certificates were then revoked, reissued by the provider, and reinstalled.

The platform is up-to-date with the most recent security and encryption software, but there remains the possibility that your password may have been compromised before the security update was installed. As a precautionary measure, we advise that you change your password.

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Privacy Law Reforms Are Coming!

Privacy law reforms are coming into affect as of March 12th. These reforms apply specifically to businesses with a turnover of more than $3M per annum. If you are in this category, you must act. If you’re not, we still suggest you take note of these new reforms in order to follow best practices.

What is Impact Data doing?

As you well know Impact Data have made compliance free and easy, and irrespective of turnover we will continue to ensure all of our clients have the information and ability to adhere to all legal regulations and best practices.

Over the coming weeks the Impact Data team will be available to offer a free explanation of the 13 new Australian Privacy Principles, a consultation, data refresh campaign, as well as an individualised privacy policy and collection statement for your business. We will be available to all existing and new customers who contact us prior to 12 March 2014.

Impact Data’s software has been designed to provide our users with a workflow which naturally addresses the standards demanded by Australian legislation – specifically the Spam Act and the new reforms to the Privacy Act. Our consultation will review relevant new standards under the new Privacy Principals and show you how the Impact Data software inherently addresses these requirements. We have worked closely with our lawyers to ensure that our software and in turn – you, are ready and compliant.

Please be aware that our consultation does not constitute legal advice and you should seek your own independent advice to ensure your business is fully compliant with any Australian legislation. Impact Data would be happy to discuss these concepts with you and we are happy to make introductions to our legal experts in the field who are also familiar with Impact Data products.

What does that mean for me?

On 12 March 2014 the Federal government will introduce reforms to the Privacy Act 1988 (Cth). These reforms signal changes as to how we handle and use personal information. If you have an Impact Data account or perform any direct marketing we suggest you contact us so we can take you through our Privacy Reform ready checklist.

The Privacy Act seeks to protect individuals from the unfair or unauthorised use of their personal information.

As direct marketers we are required to gather, hold and use personal information in the course of contacting individuals with marketing information. We should all be familiar with the Spam Act 2003 (Cth) and the best practices demanded by this legislation and the enforcing body the ACMA. With the reforms to the Privacy Act there are 13 new Australian Privacy Principals (APPs). We need to be aware of these new APPs and take all reasonable steps to address them in our business practices.

Please Note: all Impact Data users will receive details of the product upgrades closer to 12 March.

 

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Sporting Events 2014

January:

MAJOR EVENTS

29/01/2014 – Twenty20 International Cricket: 1st Match Aus Vs England – Hobart
31/01/2014 – Twenty20 International Cricket: 1st Match Aus Vs England – Melbourne

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The SQUAWKBOX Great-Value Checklist

SQUAWKBOX is a fantastic tool for maximising your marketing output while minimising the time and effort required. However, we often find some of our clients aren’t making the most of the “SQUAWKBOX Great-Value” effect. Check out our checklist for a great-value account and see if your account ticks all the boxes!

1. Automated Messages for Every Occasion

Birthday_Email

We tried for a while to come up with a snazzy line for this one and the best we got was: if its got a date then automate. It’s lame, we know, but so are most of our staff! Basically what it comes down to though is:

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Be Part of Deakin Uni OWeek!

Blog_DUSA

What?

OWeek (short for Orientation Week) is one of the most popular periods of the University calendar. It give students their first taste of Uni life and involves a range of activities!

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Support Chat Now Available

SQUAWKBOX support chat isn’t a new feature, but if you get stuck it is one of the quickest ways to get assistance from our team. Check it out below!

1. Open a Support Chat Session

On any page of your SQUAWKBOX account you will find a black box titled ‘support’ hovering to the left side of your screen. To open a support chat session simply click on this box and select the ‘find someone to chat with’ option. Note: from here you can also submit a support ticket for more complex requests.

SupportChat_1

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The Year in Review: Top Posts of 2013

Great Subject Lines Don’t Just Happen

Blog_Ideas

In February we learnt that a bit of work needed to go into a great subject line. Check out the post here for some hot tips that can’t be ignored, and remember: be creative, get into the mind of your customers and come up with a line too good for he or she to resist.

Make an Update Details Campaign Work For You

Apparently February was a strong month! In this blog post we discovered the importance of filling in the blanks to achieve results. Check it out and get the facts on how target marketing can benefit your business.

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New Years Marketing Resolutions

Blog_NewYearGoals

It’s already one week into the new year, and whilst some well meaning personal resolutions might already be falling off the radar it’s time to start making some marketing resolutions that ought to stick. Our suggestion: if your marketing is in need of a little revival, try getting back to basics. Check out our top suggestions for marketing success in 2014 below!

1. Grow Your Database

The number one mistake many people make is getting slack with database collection once they’ve built up a list. To liken it to a resolution we’re all familiar with, it’s like working your butt off to get fit for three months and then spending the next nine sitting on the couch. Pointless! The reality is people unsubscribe, loose interest, or leave the area, so unless your database is growing it’s shrinking.

Blog_TopTip1

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Your Brain on Beer VS Coffee

CoffeeOrBeer_Blog

Which substance is better for the grey matter? You would automatically think the answer is coffee, but it turns out it’s not quite that simple. Check out these fast facts about your brain on beer vs coffee: the good, the bad, and the ugly!

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