Privacy law reforms are coming into affect as of March 12th. These reforms apply specifically to businesses with a turnover of more than $3M per annum. If you are in this category, you must act. If you’re not, we still suggest you take note of these new reforms in order to follow best practices.
What is Impact Data doing?
As you well know Impact Data have made compliance free and easy, and irrespective of turnover we will continue to ensure all of our clients have the information and ability to adhere to all legal regulations and best practices.
Impact Data’s software has been designed to provide our users with a workflow which naturally addresses the standards demanded by Australian legislation – specifically the Spam Act and the new reforms to the Privacy Act. Our consultation will review relevant new standards under the new Privacy Principals and show you how the Impact Data software inherently addresses these requirements. We have worked closely with our lawyers to ensure that our software and in turn – you, are ready and compliant.
Please be aware that our consultation does not constitute legal advice and you should seek your own independent advice to ensure your business is fully compliant with any Australian legislation. Impact Data would be happy to discuss these concepts with you and we are happy to make introductions to our legal experts in the field who are also familiar with Impact Data products.
What does that mean for me?
On 12 March 2014 the Federal government will introduce reforms to the Privacy Act 1988 (Cth). These reforms signal changes as to how we handle and use personal information. If you have an Impact Data account or perform any direct marketing we suggest you contact us so we can take you through our Privacy Reform ready checklist.
The Privacy Act seeks to protect individuals from the unfair or unauthorised use of their personal information.
As direct marketers we are required to gather, hold and use personal information in the course of contacting individuals with marketing information. We should all be familiar with the Spam Act 2003 (Cth) and the best practices demanded by this legislation and the enforcing body the ACMA. With the reforms to the Privacy Act there are 13 new Australian Privacy Principals (APPs). We need to be aware of these new APPs and take all reasonable steps to address them in our business practices.
Please Note: all Impact Data users will receive details of the product upgrades closer to 12 March.