What is it & what does it do?
Hyperlapse is the latest video editing app released by Instagram that allows you to film videos on your iPhone or iPad and then determine the speed the video is played. This is called time lapsing. The videos produced come out looking highly polished and cinematic thanks to the apps automatic stabilization feature. Best of all: it’s FREE!
Sharing & Editing
Hyperlapse gives you seven different speeds to choose from: 1x, 2x, 4x, 6x, 8x, 10x and 12x. When filming, you can also adjust the light settings to make a darker shot appear lighter by tapping on the screen where light is needed.
Even with an automatic stabilization feature, Hyperlapse videos tend to be produced better if the camera is mostly still when filming and things are moving around it. Alternately if you do want to move the camera try to be as smooth as possible – the more jumpy the camera when filming, the more messy your video will look when you speed it up.
Videos created through Hyperlapse can be shared directly to Facebook and Instagram or can be saved to your camera roll. If you want to add music to your video, save the video to your camera roll and then use an additional app like Lomotif to add music and title’s to the video. Lomotif also gives you the option to square the video to Instagram’s screen size and stops the video at 15 seconds – Instagram’s maximum video length. Lomotif also gives you a few more options once completed including saving the video to your camera roll, posting to social media or sharing with friends via SMS, Dropbox, WhatsApp etc.
Hyperlapse is already being utilised for some very big companies marketing activities including Mercedes Benz USA, Oreo and The North Face. You can check out some of their Hyperlapse videos here. How you use Hyperlapse for your marketing is up to you but from experience, the more you play around with the app the more ideas you will come up with! Some great ideas we’ve had are:
- The making of a cocktail
- Foot traffic at your venue
- Giving a tour of your business
- Showcasing products
- How-to demonstrations
Filming pretty much any activity with motion can make for a cool video when sped up. If you are after some inspiration search the hashtag #hyperlapse on Instagram.
Impact Data has been trialling Hyperlapse all week. The below was filmed this morning in South Yarra, Victoria over 3 minutes and then sped up x12. We added the music and text using Lomotif.
Important things to remember:
- Instagram only allows for 15 second videos however you can create longer ones to put onto Facebook which allows for 20 minutes or 1GB – whichever is smallest.
- The more stable you are while filming your video, the smoother it will look sped up
- Once the video is saved you cannot go back and change the speed
- Don’t spin around in circles and then speed the video up – it WILL make you feel motion sick
Hyperlapse is currently only available for Apple products but an android version is expected soon.