Monthly Archives: February 2012

Digital Marketing For Hospitality Venues – It’s Actually Really Quite Simple!

Is your venue on Facebook? Should it be? Do you have a database? Do you have a website? Are you getting the most out of the platforms you have engaged? These are questions that are routinely pondered by publicans when considering the increasingly complicated and often bewildering world of digital marketing. Just ten years ago […]

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Love Infographics? You’ll love this.

The creative designers over at the Infographic Labs have collated all of the facts you could ever need on our favourite social platform. Check it out, you’ll be impressed! We were!

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Everything You Ever Wanted To Know About SPAM

Have you ever seen the ‘Unsubscribe’  link at the bottom of an email and wondered why it was there? Or why, when going through customers in your account that one is showing as having been ‘blacklisted’? Australia as a nation takes unsolicited ‘SPAM’ seriously. In 2003, the Commonwealth of Australia introduced the SPAM Act (2003)  legislation which […]

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Eddie Fast Fact: Twitter

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Top Tips For Marketing In A Busy Workplace

One of the most common pieces of feedback I receive when speaking with clients is the fact that they are all time-poor. They either spend their time doing the things they have to do to manage the business (I’m looking at you, BAS) or else feel that existing marketing initiatives are taking up their focus. […]

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Why Calling Your Database Your Mailing List Is Bad.

Take a look outside and look at the people. They want it now, and they want it all. They’re plugged in and ready to receive. iPods, Mobiles, Tablets and more gadgets than most people know what to do with adorn them like trophies. These are the generation that grew up with major brands like Adidas […]

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Eddie Fast Fact – Pigeon Mail

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Facebook for Business – Commonly Asked Questions.

HELP! SOMEONE CREATED A FACEBOOK PAGE WITH MY BUSINESS NAME!  Have you ever gone to create a page in Facebook for your business and found one already exists? Before you panic that an ex-staff member or punter is controlling how your business looks online, ask yourself these questions: 1. Can you see a ‘Know The Owner?’ […]

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St Patrick’s Day Through Irish Eyes

For those who may not be too familiar with one of the greatest days EVER given to the hospitality sector, St Patrick’s Day is quickly approaching! Yes, you may say that this day did in fact commemorate the arrival of Christianity in Ireland and the most commonly recognised patron Saint of Ireland St Patrick. However, […]

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Eddie Fast Fact: Twitter

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