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Category Archives: All Things Social
How To Reach 55 Million Facebook Fans
“The days of controlling the message are absolutely over. At best you’ll be invited in and you’ll get to co-create and participate with consumers.” Wendy Clarke, Senior VP – Integrated Marketing Communications and Capabilities at Coca Cola Co. In September 2012, the world’s 3rd most powerful brand Coca-Cola surpassed 55 million fans on Facebook. Their [...]
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How To Inject Some Instant Cash Into ANY business.
How To Inject Some Instant Cash Into ANY business. What you’ll learn from this post – Here’s a sure-fire way to create some instant extra cash flow and revenues in any business and in doing so out-manoeuvre & out-sell your competition every time. When looking to inject new cash flow into their business, most owners [...]
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Twitter: The Internet’s Lie Detector?
We already knew that Twitter is a valuable foundation of crowd-sourced information and communication (click here to see what Twitter users were doing in 2012) but is Twitter the lie detector of this internet? Sort of but not quite…
Why You Shouldn’t Wish Your Friends A Happy Birthday In 2013.
Do you wish your Facebook friends a “Happy Birthday!!”, even if they’re just one of many online-only acquaintances? If you do, you join thousands, if not tens of thousands of others who send birthday messages via the social network daily. Facebook has grown alarmingly quickly in the short time since the introduction of public registration in [...]
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The Social Series: How To Maximise Your Return On Twitter.
As Twitter executives fly into Australia with ongoing rumours that a new office will open somewhere in Sydney or Melbourne, it seems like the perfect right time to launch The Social Series, starting with our first post: How To Maximize Your Return On Twitter. Why Would You Want To Use Twitter? I’ve met a lot [...]
Is Facebook Killing Your Business?
Recently, the ‘compendium of new and strange ideas’, online blog “Dangerous Minds” published a post entitled “Facebook, I Want My Friends Back“. The post controversially claims that the world’s biggest social network, Facebook has purposefully altered the algorithm which controls which updates appear in the newsfeed (What is Facebook Edgerank?) to reduce the visibility of [...]
The Social Media Storm – Citizen Journalism and Cyber Activism.
On the day Hurricane Sandy was bearing down on the East Coast of the United States, most of us were glued to the news, Twitter or Facebook, sharing statuses or tweets that included the hashtag or word #sandy. The hurricane made landfall at approximately 11:00am (AEDT), and as it did, hundreds of thousands of people [...]
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Is This The Most Condescending Page on Facebook?
It has finally happened. An anonymous Facebook user apparently frustrated with the number of irrelevant corporate posts appearing in their newsfeed has created their own page fittingly entitled the ‘Condescending Corporate Brand Page‘. The account administrators re-post status updates made by businesses across the globe, especially the ones where the quantity of likes and shares [...]
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