Category Archives: Marketing Facts

Good Data Part One: Putting your best foot forward

By Sarah | Published April 10, 2013

How do you intend on reaching  your audience? Many venues tend to collect data that has ceased to be the most effective form of communicating with their audience. For example post campaigns and faxed ads have been superseded by email, SMS, and social media marketing, but there are still many sign-up forms out there that [...]

Also posted in Community, Teach Me | Leave a comment

Does Your Data Do Enough?

By Cathy | Published April 3, 2013

As a Squawkbox or SMART–Interactive platform owner, you know what data can do. But does yours do enough? A database is a living thing and, like all living things, it needs to be fed. Details alter, people move and tastes change all the time. But many hospitality outlets just tend to sit on these marketing [...]

Leave a comment

Mastering Visual Marketing On Instagram

By Heidi | Published March 27, 2013
Also posted in All Things Social, Community | Leave a comment

Live from Las Vegas: The 2013 Bar and Nightclub Convention

By Kurt | Published March 27, 2013

The 2013 Bar & Nightclub convention & expo in Las Vegas was the biggest and best that I have attended yet. The first thing I noted upon landing in Las Vegas this year is that Gordon Ramsey appears to have taken over the place. Every second cab, billboard and street poster is advertising him and [...]

Also posted in All Things Social, Community | Leave a comment

How To Inject Some Instant Cash Into ANY business.

By Mike | Published March 20, 2013

How To Inject Some Instant Cash Into ANY business. What you’ll learn from this post – Here’s a sure-fire way to create some instant extra cash flow and revenues in any business and in doing so out-manoeuvre & out-sell your competition every time. When looking to inject new cash flow into their business, most owners [...]

Also posted in All Things Social, Community | Leave a comment

The SQUAWKBOX Masterclass

By Eddie | Published March 20, 2013

 Become a SQUAWKBOX master with our video tutorials! Each short film is designed to help you through and make the most of specific areas of the platform. From sending a communication to uploading a complicated customer spreadsheet, these videos will make your marketing a breeze!

Also posted in Product Development | Leave a comment

Creating Contagious Ideas

By Heidi | Published March 6, 2013

A couple of days ago I posted to Twitter expressing my amazement that a business in the US that allowed me to design my own sunglasses. I didn’t mention the brand by name, but I did include a link to their website. Within a couple of minutes I received a response from the brand itself with a cheeky: [...]

Also posted in Community | Leave a comment

Getting It Right: Opening the Front Door to your Customers

By Sarah | Published February 27, 2013

When rolling out the welcome mat for customers and shouting out a well deserved thank you there is a few important aspects to be considered. These include presentation, incentive and reward, personalisation, and continued interaction. Getting all these elements together in one message that you are designing to never have to look at again is [...]

Also posted in Community | Leave a comment

Great Subject Lines Don’t Just Happen

By Michelle | Published February 20, 2013

Does this sound familiar? You have invested all of your creativity in crafting a valuable targeted communication, great content, engaging pictures, call to actions, offers that will entice and excite the customer and are now ready to hit the send button.  Before you can hit send your attention is drawn to the “Subject Line” – [...]

Also posted in Community | Leave a comment

Marketing In Focus: Make an Update Details Campaign Work For You

By Michelle | Published February 6, 2013

You might not have heard of an update details campaign before but the name speaks for itself. It’s campaign you run to make sure that the information in your database is as accurate as possible. Having a name and a contact detail is a good launching point but you shouldn’t allow these blanks in your [...]

Also posted in Community | Leave a comment