Welcome to Campaign Brief – a new addition to our blog.
We will be highlighting newly created templates which have been uploaded into your account, providing you with some inspiration on how to leverage them for your business!
Below we have an example of a new bistro style template available in your account now.
As a newsletter template, you can customise this communication to house the latest news about your venue, or even your menu.
In the template below you can see that we inserted a special ‘Fathers Day’ menu. The image set at the top of the template allows you to showcase your cooking to hook your customers into reading more.
A ‘call to action’ is important as it ensures your customers make the conversion from reading the email to booking a table. The ‘Book Online’ button can be linked to your online booking system and by providing a phone number, you can ensure your customers pick up the phone to take a advantage of the offer as quickly as possible.
Below is an example of how the template has been used as a newsletter as well:
As you can see, by using existing templates and adding in your own flair, you can create engaging, informative communications to send to your customers.
A couple of suggestions:
• You’ll be able to change the colour of the “buttons” in the left column to your desire using a hex value. To learn more about hex colour values, click here.
• The main heading is an editable area but doesn’t need to be just the name of your venue – you can completely scrap it and add in your own header image if you like.