Sharks With Lasers!

This post is based on an awesome report put together by Reactive (, if this has inspired you and you want to read more, click here for a for a copy of the full report!

There are hundreds, if not thousands of tools in the digital space that all proclaim to be vital for you to download. While it’s not critical to understand and utilise ALL of the tools available for personal or business use, it is important to keep an eye on what’s coming. As an individual, you may already be using some of these tools. As a marketing manager, you might be looking for something new and as a business owner, you may be looking for the perfect way to communicate with your customers.

Here are some of the biggest concepts to have come out of app development in 2012:

Responsive Design – Responsive design, the web design methodology that see’s a website’s deign and functions adapt to the device the user is viewing the content on has boomed in 2012. With the prevalence of internet-connected devices (estimated to outnumber humans by the end of the year), it’s become unviablefor businesses not to engage all internet users with a multi-device optimised website.

Social Listening – Applications that aggregate and analyse what is being said in the social world about your business have become immensley popular in 2012. In year which has seen most businesses hiring social media teams, consultants, agencies or managers, social listening tools have become a way for companies to find out what their customers are really thinking.

Mobile Money  & NFC – In a year which has seen massive growth on digital purchasing, the develoment of Near Field Communication comes as no surprise. Essentially a mobile wallet, NFC allows you to tap your phone to make a purchase in the same way you use ‘tap and go’ debit cards now.

Social Campaigns & Competitions – Some of the biggest brands have jumped on the social media bandwagon with the creation of social campaigns and competitions to attract fans and followers. With the ability to create ‘competition tabs’ on Facebook pages, 2012 has seen a huge growth in the development and mainstreaming of social competitions.

Pinterest has also seen enormous growth with a recorded 4,000% user growth in six months.

…according to Wired Magazine, 2012 has seen the development of Sharks with Lazzzzers!


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