The Iconic ‘Big’ Australian Landmarks

I was looking at an article a couple of days ago about the iconic big Australian landmarks.

Originally created to attract tourists, these ‘big things’ have become  part of Australia’s global identity. Featured on Reddit and mentioned on Mashable, these unique landmarks are a point of fascination to the world and are one of the many things that make Australia home for its inhabitants.

The towns that have adopted The Big Banana and similar structures have stumbled across a fundamental aspect of marketing – identifying and promoting a unique aspect of themselves to the wider community. Each ‘big thing’ has its own story and if you get a chance to visit them the locals are often happy to tell you about the history of these amazing landmarks.

These tales are passed on from travellers to friends, families and strangers through the power of storytelling (“word of mouth“) and photos taken at the structure and shared on social media.

Your marketing, in the same way as these landmarks, should contain a story. There is something unique to your business and once you find it, you can share it with the world.

Some examples of companies looking to tell the story of their business, their products and the people who use them are GE, Facebook, and Twitter.

Here’s a look at some of the 150 giant landmarks scattered across Australia – let this inspire you to write your own story!

 


The Big Banana – Coffs Harbour, NSW

(Credit to Mik Scheper via the Australia Facebook Page)

Claimed to be the first ‘Big Thing’ and the most iconic in Australia. The Big Banana was built in 1964 to pull passing traffic into the plantation.

The Big Marino – Goulburn, NSW

(Credit to @sodgers via the Australia Facebook Page)

Modelled on a stud ram Rambo from a local property “Bullamallita”. The Big Marino weighs in at 97 tonnes, 18 meters long and 15.2 meters high. It was created as a monument to Goulburn’s great wool industry to greet visitors on their way into Goulburn. Due to the new highway bypass the decision was made to move the The Big Marino to its new home 800 meters down the road in 2007, so it could once again great visitors into town.

The Big Penguin – Penguin, Tasmania

(Credit to Kate Andrews via the Australia Facebook Page)

The Big Penguin was erected in 1875 to commemorate the centenary of the ”Proclamation of the Town of Penguin”. The township of Penguin was named after the Fairy Penguin’s that you can find in the surrounding areas.

The Big Boxing Crocodile – Humpty Doo, Northern Territory

(Credit to Tony Bowden via the Australia Facebook Page)

Situated in Humpty Doo, Northern Territory a popular stopping point with visitors travelling between Darwin and Kakadu National Park. This humorous attraction is a reference to the large crocodile population in the area.

The Big Galah – Kimba, South Australia

(Credit to katjung via the Australia Facebook Page)

The Big Galah is situated in Kimba, South Australia the town known as being half way across Australia. Erected by Roger Venning and family in 1993. The Big Galah spans 8 meters tall and 2.5 meters wide.

The Big Pineapple – Woombye, Sunshine Coast, Queensland.

The Big Pineapple is situated on a 165 Hectare Site. Opened in 1971 The Big Pineapple is 16 meters tall and is not the only attraction at the plantation. A number of other things to do are available at the plantation including a train that takes you on a tour around the surrounding site.

The Big Prawn – Ballina, New South Wales

(Credit to James Manners via the Australia Facebook Page)

After sitting proudly over the Pacific Highway for two decades. The Big Prawn has suffered heavy decay over the past few years. Luckily new owners of the site Bunnings has advised that they will restore The Big Prawn during the new development of the site.

The Big Mango – Bowen, Queensland

(Credit to Rob and Stephanie Levy via the Australia Facebook Page)

The Big Mango is situated just outside the town of Bowen, Queensland on the Bruce Highway. It has great significance representing the fruit that not only made Bowen well known throughout Australia but internationally.

The Big Trout – Adaminaby, Snowy Mountains, New South Wales

(Credit to sri_the_quack via the Australia Facebook Page)

Adaminaby in the Snowy Mountains, is a well known trout-fishing spot. It’s also the perfect home for the 10 metre high Big Trout. The Big Trout is made of fibreglass and was built by Andy Lomnicistructure was built by Adaminaby artist, in 1969.

The Big Marlin – Cairns, Queensland

(Credit to Jack Zalium via the Australia Facebook Page)

When you visit Cairns and come across The Big Marlin, it reminds you that you are in ‘big game fish’ country. It stands 8 meters high outside Stockland Shopping Centre. Stretching from Cairns north to Cooktown is known as the ‘marlin coast’. This coast line has been tagged as the Marlin Fishing Capital of the world. The first 1000 pound Black Marlin ever caught in the world was hooked just off the coast of Cairns.

The Big Ned Kelly – Glenrowan, Victoria

(Credit to Brian Yap via the Australia Facebook Page)

Ned Kelly has been immortalized by a towering 6 metre tall, 1 1/2 tonne statue in the town of Glenrowan. Glenrowan hosted the last siege of the Kelly Gang where three of its members were killed. Owners of Kate’s Cottage Gift & Souvenir Shop, Chris & Rod Gerrett commissioned the statue asking for a piece of art that is “befitting a national legend.”

The Giant Koala – Dadswells Bridge, Victoria

(Credit to Johnsyweb via the Australia Facebook Page)

Dadswells Bridge is regarded as the gateway to the Grampians Ranges and Sam the Giant Koala is the “Guardian of the Grampians”. The Giant Koala is situated half way between the towns of Horsham and Stawell Victoria.

The Big Lobster “Larry” – Kingston, South Australia

(Credit to Princess Nomi via the Australia Facebook Page)

The idea of The Big Lobster was originally thought of in the mid 1970′s. After coming home from travelling through the United States. Local lobster fisherman Ian Backler joined with Rob Moyse to develop the complex, where The Big Lobster ‘Larry’ now calls home. Paul Kelly who was commissioned to build The Big Lobster accidentally read the measurements incorrectly. Reading feet as meters and so building The Big Lobster 3 times the original size. Happy Accident.

The Big Golden Guitar – Tamworth, NSW.

Home of Country and Western music in Australia, Tamworth proudly holds every year Australia’s Annual Country Music Awards. The Big Golden Guitar is a replica of the award given to winners of awards on the night. The Big Golden Guitar was unveiled by Australia’s “King of Country Music” Slim Dusty in 1988 (Australia’s Bicentennial Year). Slim has won more Golden Guitars than any other Australian Country Music recording artist.

The Golden Gumboot – Tully, Queensland

(Credit to Claire Taylor via the Australia Facebook Page).

Originally the Golden Gumboot was a competition between Tully, Innisfail and Babinda as to which town is the wettest in Australia. The winner for the competition (since 1970) was awarded with a rubber boot and with an annual rainfall of up to seven metres – Tully was the winner. The Golden Gumboot Festival is dedicated to the fact that Tully is a ‘pretty wet place’.

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